A bald man with glasses and a beard, wearing a dark jacket and graphic T-shirt, posing with his hand on his chin against a dark background.

STRATEGIC MISCHIEF FOR BRANDS THAT WANT TO MOVE CULTURE.

Culture isn’t a backdrop—it’s FUEL.

Uncover cultural opportunity & turn it into brand momentum.

From brand strategy to immersive worlds via Rifts & Shifts:

1. RIFTS

Find cultural spots your brand can really own.

  • UNCOVER THE CULTURAL TRUTHS YOUR BRAND CAN OWN.

  • DEFINE YOUR EDGE AND CLAIM YOUR SPACE.

  • WORDS WITH TEETH. LANGUAGE THAT STICKS.

  • CLEAR ROADMAPS FOR STORIES THAT SPREAD.

2. SHIFTS

Turn tension into experiences that move people.

  • FAST-MOVING LABS TO SPARK BOLD IDEAS.

  • CRAFTING JOURNEYS & INTERACTIONS PEOPLE ACTUALLY FEEL.

  • DESIGN RETAIL, SERVICE OR DIGITAL EXPERIENCES THAT GENUINELY ENGAGE.

  • STORY-DRIVEN IMMERSIVE ENVIRONMENTS THAT TRANSFORM BEHAVIOUR

WAYS TO WORK WITH ME

From quick sparks to full shifts — built to unlock momentum at any scale.

SPRINTER

1–2 DAYS

Creative Jolt

Fast-fire ideas to unlock momentum.
Strategy jam + insight deck

SCALER

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2–4 WEEKS

Cultural Edge Mapping

Spot your edge in culture.
Brand scan + mapping

SHIFTER

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4–6 WEEKS

Cultural Reframe

Sharpen your story, define your edge.
2 workshops + toolkit

CREATOR
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6–10 WEEKS

Immersive Concept Lab

Turn brands into experiences.
3–5 workshops + blueprint

PARTNER

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ONGOING RETAINER

Fractional Partner

Monthly cultural + creative support.

Investment varies by scope & impact. Let’s discuss your specific needs. Project durations reflect phased collab—not full-time commitment (unless dedicated days agreed).

LET'S GO!

READY TO MOVE YOUR BRAND?