CULTURAL ALCHEMIST | BRAND STRATEGIST | EXPERIENTIAL INNOVATOR

STRATEGIC MISCHIEF:
MAKING BRANDS MATTER IN CULTURE.

Brand, culture & experience strategy for marketing & agency leaders.

  1. Iconic Brands - from Cadbury to Mercedes

  2. New ventures - from idea to identity

  3. Immersive worlds — from concept to experience

I bring culture & experience to brands through strategic mischief — turning insight into work that moves people.

WORK WITH ME
WORK WITH ME

THREE WAYS I HELP BRANDS MOVE CULTURE

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  • 1. Iconic Brands in Culture


    See the work

    Iconic Brands

  • 2. New Brand Creation


    See the brands

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  • 3. Experiential Worlds


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WORK WITH ME
WORK WITH ME

MY REEL

CULTURE-FIRST EXPERIENCES IN ACTION.

LET'S PLAY
LET'S PLAY

Here's what I've learned watching people across different cultures:

Life is incredibly short, people crave more play, and what matters is whether you made them feel something before it's all gone.

THE BRANDS & AGENCIES I’VE WORKED WITH.

TESTIMONIALS

  • "RAJ WAS A GAME-CHANGER AT AMV, RESHAPING OUR AGENCY CULTURE AND HELPING US WIN BIG WITH BT AND THEN BEYOND."

    IAN PEARMAN, FORMER CEO, AMV/BBDO

  • "RAJ’S RELENTLESS PURSUIT OF ORIGINALITY AND FRESH PERSPECTIVES IS TRULY INSPIRING. HE’S A RARE CREATIVE-STRATEGIC TALENT."

    GARY GRANT, MD, YOU AGENCY

  • "RAJ IS THE MOST CREATIVE, WORLDLY, PROBLEM-SOLVER I KNOW. I’D WORK WITH HIM ON MULTIPLE BRANDS & WOULD AGAIN IN A HEARTBEAT."

    MAGNUS WOOD, DIRECTOR, TETRA CONSULTING

UPCOMING BOOK

WE ARE THE STORY:

WHY REWRITING REALITY THROUGH EXPERIENCE IS THE ULTIMATE STRATEGY

EXPERIENCE IS THE CURRENCY OF CONNECTION—AND WE'VE FORGOTTEN HOW TO CASH IN.

We live in an age of stolen agency. Education, media, marketing – everything's trying to script our reality.

But people aren't buying it anymore. They want memory, meaning, transformation.

After a decade of underground reality-rewriting events, here's what I know: Experience doesn't just tell stories – it authors who we become.

It turns audiences into participants, customers into collaborators, brands into culture.

The stakes? A $15B experience economy growing 21% a year.

EXPERIENCE GIVES PEOPLE THE PEN BACK.