CULTURAL ALCHEMY | BRAND STRATEGY | EXPERIENTIAL INNOVATION

STRATEGIC MISCHIEF:

TURNING ATTENTION INTO ACTION THROUGH STORY, EXPERIENCE & PLAY.

  1. Iconic Brands - from Cadbury to Mercedes

  2. New ventures - from idea to identity

  3. Immersive worlds - from concept to live experience

Because active participation turns interest into preference, loyalty & growth.

WORK WITH ME

THREE WAYS I’VE LEARNED TO TURN ATTENTION INTO ACTION.

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  • 1. Iconic Brands in Culture


    See the work

    Iconic Brands

  • 2. New Brand Creation


    See the brands

    Read Bio

  • 3. Experiential Worlds


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WORK WITH ME

MY REEL

CULTURE-FIRST EXPERIENCES IN ACTION.

LET'S PLAY

20+ years of exploring culture & getting people to participate have taught me that:

Life is incredibly short, people crave more lightness & play, and what matters is whether you made them feel something… before it’s all gone.

THE BRANDS & AGENCIES I’VE WORKED WITH.

TESTIMONIALS

  • "RAJ WAS A GAME-CHANGER AT AMV, RESHAPING OUR AGENCY CULTURE AND HELPING US WIN BIG WITH BT AND THEN BEYOND."

    IAN PEARMAN, FORMER CEO, AMV/BBDO

  • "RAJ’S RELENTLESS PURSUIT OF ORIGINALITY AND FRESH PERSPECTIVES IS TRULY INSPIRING. HE’S A RARE CREATIVE-STRATEGIC TALENT."

    GARY GRANT, MD, YOU AGENCY

  • "RAJ IS THE MOST CREATIVE, WORLDLY, PROBLEM-SOLVER I KNOW. I’D WORK WITH HIM ON MULTIPLE BRANDS & WOULD AGAIN IN A HEARTBEAT."

    MAGNUS WOOD, DIRECTOR, TETRA CONSULTING

UPCOMING BOOK

WE ARE THE STORY:

WHY REWRITING REALITY THROUGH EXPERIENCE IS THE ULTIMATE STRATEGY

EXPERIENCE IS THE CURRENCY OF CONNECTION—AND WE'VE FORGOTTEN HOW TO CASH IN.

We live in an age of stolen agency. Education, media, marketing – everything's trying to script our reality.

But people aren't buying it anymore. They want memory, meaning, transformation.

After a decade of underground reality-rewriting events, here's what I know: Experience doesn't just tell stories – it authors who we become.

It turns audiences into participants, customers into collaborators, brands into culture. (white)

The stakes? A $140B experience economy growing 10% a year, one of the only major marketing channels still accelerating.

EXPERIENCE GIVES PEOPLE THE PEN BACK.