STRATEGIC MISCHIEF:

MAKE A MOVE. SEE WHO PLAYS BACK.

Story, play and a little devious thinking go a long way.

1. Iconic Brands
2. New Ventures
3. Immersive Worlds

The play changes. The instinct doesn’t.

WORK WITH ME

THREE PLACES I’VE PUT
STRATEGIC MISCHIEF TO WORK.

Click one to explore deeper

WORK WITH ME

MY REEL

STRATEGIC MISCHIEF IN ACTION

LET'S PLAY

20+ years of exploring culture & getting people to join in have taught me that:

We are not the audience.
We ARE the story.

Life is incredibly short, people want more joy, more play, and more moments they wish they don’t want to end.

That’s it.

THE BRANDS & AGENCIES I’VE MADE MISCHIEF WITH.

TESTIMONIALS

  • "RAJ WAS A GAME-CHANGER AT AMV, RESHAPING OUR AGENCY CULTURE AND HELPING US WIN BIG WITH BT AND THEN BEYOND."

    IAN PEARMAN, FORMER CEO, AMV/BBDO

  • "RAJ’S RELENTLESS PURSUIT OF ORIGINALITY AND FRESH PERSPECTIVES IS TRULY INSPIRING. HE’S A RARE CREATIVE-STRATEGIC TALENT."

    GARY GRANT, MD, YOU AGENCY

  • "RAJ IS THE MOST CREATIVE, WORLDLY, PROBLEM-SOLVER I KNOW. I’D WORK WITH HIM ON MULTIPLE BRANDS & WOULD AGAIN IN A HEARTBEAT."

    MAGNUS WOOD, DIRECTOR, TETRA CONSULTING

UPCOMING BOOK

WE ARE THE STORY:

WHY REWRITING REALITY THROUGH EXPERIENCE IS THE ULTIMATE STRATEGY

EXPERIENCE IS THE CURRENCY OF CONNECTION—AND WE'VE FORGOTTEN HOW TO CASH IN.

We live in an age of stolen agency. Education, media, marketing – everything's trying to script our reality.

But people aren't buying it anymore. They want memory, meaning, transformation.

After a decade of underground reality-rewriting events, here's what I know: Experience doesn't just tell stories – it authors who we become.

It turns audiences into participants, customers into collaborators, brands into culture. (white)

The stakes? A $140B experience economy growing 10% a year, one of the only major marketing channels still accelerating.

EXPERIENCE GIVES PEOPLE THE PEN BACK.