CULTURAL ALCHEMIST | BRAND STRATEGIST | EXPERIENTIAL INNOVATOR

STRATEGIC MISCHIEF:
HELPING BRANDS MOVE CULTURE
THROUGH EXPERIENCE & PLAY.

Brand, culture & experience strategy for CMOs and agency leaders.

20+ years doing this: Cadbury’s Gorilla, BT’s transformation, Mercedes’ cultural shift.

7 new brands built. 10 immersive worlds. ~5,000 participants.

I bring culture & experience to brands through strategic mischief — turning insight into work that moves people.

WORK WITH ME

THREE WAYS I BRING CULTURE & EXPERIENCE TO BRANDS

  • 1. Culture Strategy for Iconic Brands

    Creating cultural experiences that make established brands feel relevant.

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  • 2. Brand Strategy for New Ventures

    Building new brands as experiences from day one—positioning, identity, and every touchpoint.

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  • 3. Experiential Storytelling & Design

    Designing immersive worlds and activations that spark emotion, participation, and conversation.

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WORK WITH ME

MY REEL

CULTURE-FIRST EXPERIENCES IN ACTION.

LET'S PLAY
A bald man with glasses, a beard, and mustache is resting his chin on his hand, wearing a dark blazer and a graphic T-shirt, against a dark background.

Here's what I've learned watching people across different cultures:

Life is incredibly short, people crave more play, and what matters is whether you made them feel something before it's all gone.

THE BRANDS & AGENCIES I’VE WORKED WITH.

TESTIMONIALS

  • "RAJ WAS A GAME-CHANGER AT AMV, RESHAPING OUR AGENCY CULTURE AND HELPING US WIN BIG WITH BT AND THEN BEYOND."

    IAN PEARMAN, FORMER CEO, AMV/BBDO

  • "RAJ’S RELENTLESS PURSUIT OF ORIGINALITY AND FRESH PERSPECTIVES IS TRULY INSPIRING. HE’S A RARE CREATIVE-STRATEGIC TALENT."

    GARY GRANT, MD, YOU AGENCY

  • "RAJ IS THE MOST CREATIVE, WORLDLY, PROBLEM-SOLVER I KNOW. I’D WORK WITH HIM ON MULTIPLE BRANDS & WOULD AGAIN IN A HEARTBEAT."

    MAGNUS WOOD, DIRECTOR, TETRA CONSULTING

UPCOMING BOOK

WE ARE THE STORY:

WHY REWRITING REALITY THROUGH EXPERIENCE IS THE ULTIMATE STRATEGY

EXPERIENCE IS THE CURRENCY OF CONNECTION—AND WE'VE FORGOTTEN HOW TO CASH IN.

We live in an age of stolen agency. Education, media, marketing – everything's trying to script our reality.

But people aren't buying it anymore. They want memory, meaning, transformation.

After a decade of underground reality-rewriting events, here's what I know: Experience doesn't just tell stories – it authors who we become.

It turns audiences into participants, customers into collaborators, brands into culture.

The stakes? A $15B experience economy growing 21% a year.

EXPERIENCE IS THE BUSINESS.