CULTURE-FIRST BRAND BUILDING
FOR AMBITIOUS NEW VENTURES

Strategy. Naming. Positioning. Story.

For new brands to enter culture with confidence.

I help founders build distinctive brands with clarity, meaning & momentum.

LET'S CREATE YOUR BRAND

ARLEY’S

THE PLANT-BASED BRAND THAT ZIGGED

Everyone chased innovation. We chose heritage.
Positioned as "properly British" comfort food for flexitarians who want familiar, not fashionable.
Built with Mother London. Now feeding Europe.

Yellow text displaying 'Lemons.life' with three small circles above the 'o' in 'Lemons' and a black background.

WHEN LIFE THROWS LEMONS, BE READY.

Born from loss. Built on Purpose.
Co-founded after tragedy showed how broken will-writing is. Now partnering with Quilter to humanize financial planning. Refreshed brand coming soon!

When life throws lemons? We're ready.

GrubClub

LONDON’S POP-UPS MEET PLATFORM

Named it. Positioned it. And worked with them till they sold it.
Connected London's underground food scene online. From strategy to exit via EatWith acquisition.

Text reading 'BRILLIANT & BLOOM' in large white letters on a black background.

AI MEETS THE 50+ GOLDMINE

Brilliant & Bloom is a consultancy built to serve a wealthy, overlooked audience—people 50+ who are accomplished, affluent, and still blooming.

I did the barnd strategy to reflect both credibility & creativity—like a law firm with a twist. Powered by AI, the consultancy helps brands tap into this undervalued demographic.

The logo for 'Brilliant & Bloom' featuring the words in outlined uppercase letters with three small orange dots at the bottom left.

Zerodha

THE $3B NAME THAT "FAILED" RESEARCH

Sanskrit for "No Barriers." Research hated it. Founder loved it.
Now India's biggest broker. Worth $3B+.
Sometimes strategy means trusting instinct over data.

Malice Arts

MY UNDERGROUND EXPERIENTIAL CULTURAL LABORATORY

What started as an underground experiment became a platform for full-blown extravaganza. 10 immersive worlds where pop culture met experiential provocation.

I conceived, directed, and produced each event—building teams, securing sponsors, earning press.5,000+ participants proved what brands now know: experience beats advertising.

Crowd dancing in a nightclub with colorful lighting, electronic DJ setup, geometric hanging decorations, and laser lights.
Four individuals dressed in shiny metallic outfits, wearing neon accessories and headgear, engaging in a dance or theatrical performance in a dark, blacklight environment with neon lights and black and white checkered floor.

NEW BRANDS TESTIMONIALS

  • “RAJ GUIDED US EVERY STEP OF THE WAY—BRINGING INSPIRATION, RESEARCH, DESIGN, AND STRATEGIC CLARITY TO BUILD OUR BRAND FROM THE GROUND UP.”

    BRADY COLLINS, FOUNDER/CEO, ARLEY’S FOODS

  • “WORKING WITH RAJ WAS TRANSFORMATIVE—HE CHALLENGED US TO THINK BIGGER AND TURNED OUR VISION INTO REALITY WITH INCREDIBLE TALENT AND PASSION.”

    MARK WATKINS, FOUNDER/CEO, BRILLIANT & BLOOM

  • “RAJ WAS INSTRUMENTAL IN SHAPING GRUBCLUB’S BRAND—FROM DEFINING OUR TONE AND MARKET PRESENCE TO DRIVING US FROM LAUNCH TO ACQUISITION.”

    SID VIJAYKUMAR, FOUNDER, GRUBCLUB

THE WORLD NEEDS MORE BRANDS THAT MATTER.

READY TO CREATE YOURS?

Let's Build It