You can build it. The question is why anyone would come.

10 IMMERSIVE WORLDS. 5000 GUESTS.

CULTURE-LED EXPERIENCES MOVE PEOPLE. FACT.

What started as experiments showed what makes people show up, stay, and come back.

Now I bring that understanding to brands, agencies and experience-makers who need experiences people will actually want.

LET'S CREATE WORLDS

TEN "WHAT IF?" EXPERIMENTS

IN STORY, HUMAN BEHAVIOR & ALTERNATE REALITIES PULLING PEOPLE IN.

Guests kept coming back.
Sponsors came in. Press took notice.

People will pay for an experience that genuinely breaks them out of everyday life.

Each started with a simple provocation — what happens if we crack reality open here? WHAT IF…

• FICTIONAL CHARACTERS CRASH-LAND IN TRON

• NARNIA GLITCHES INSIDE THE MATRIX

• CLIMATE CHANGE HITS SURREAL WINTERLAND

• ORWELL'S 1984 COLLIDES WITH MTV

• EARTH IS DOOMED, STUDIO 54 IN SPACE IN 2054

IMAGINE THIS.

An underground London venue
transformed into another world.

Multiple rooms of electronic music. Strange characters moving through the crowd. Spectacle breaking out around you.

One of them pulls you aside. Gives you a mission. Follow it and you might find a hidden door, a secret room, a performance happening for the few who found their way there.

Then you’re back in the main room. The music builds. The story takes over. Suddenly hundreds of people are living inside the same world.

You came ready for a new world.
You left a bigger character than yourself.

DARE TO PLAY, AUDIENCES PLAY BACK.

Two people dressed in futuristic suits with glowing blue and orange accents walk through a circular portal, with a digital planet in the background, referencing the movie 'Tron: A Time'.
A promotional poster titled 'The Blizzard of Odd' featuring people dressed in white costumes with animal masks, a snow-covered landscape, a large disco ball, space background, and cartoon penguins with a satellite.
Text that reads 'The Lion, The Glitch & The Wardrobe' with a digital glitch background and a lion's face partially visible.
Event poster for Cosmic Cabaret, presented by Malice, on June 14, 2024. Featuring David Seaman, Matt Williams, and James Vantyghem, with a space-themed background and a man in an astronaut suit holding a sign that says, "Ready for lift off!".
A woman with vintage hairstyle and makeup, wearing a gold dress, talking on a phone at a desk in a dimly lit room with wooden walls, smoke rising from the cigarette she holds, with a logo reading 'Charlies Limelight Lounge' at the bottom.
Retro-style graphic with the text '1984 vs 1984' and images of a man and woman from the 1980s.
Graffiti-style artwork featuring a silhouette of Donald Trump, a radioactive symbol, and the text 'TRUMpocalypse' on a brick wall.
A woman in black outfit holding a red lightsaber, standing in a dark scene with the text 'Malice in Space: The Force Arouses' in the background.
A hand holding a flaming torch with the words 'Inferno o Paradiso' at the bottom.
A person dressed as Alice from Alice in Wonderland looking at a scene of a dark, eerie forest with dead trees and two fallen figures against a cloudy sky.
Visit The Malice Site

OUR MOST RECENT CULTURAL LABS IN ACTION.

Worlds built to pull adults out of the everyday and into something strange, emotional, and unforgettable.

STUDIO 2054

ONCE A TRON A TIME

THE BLIZZARD OF ODD

THE LION, THE GLITCH & THE WARDROBE

LET'S CREATE YOUR WORLD.
Black and white graphic displaying various media features, sponsors, and partners, including Time Out, design my night, METRO, The Handbook, London Evening Standard, Camden Town Brewery, The Duppy Share, and Pistonhead.

EXPERIENTIAL TESTIMONIALS

  • "MALICE IS OTHERWORLDLY, DARK THEMES WITH PLAYFUL TWISTS THAT PULL AUDIENCES INTO MAGICAL REALMS.
    JUST FANTASTIC!"

    JESSI-LU FLYNN, FOUNDER/CD, WIDE EYE PRODUCTIONS



  • "MALICE EVENTS ARE DARKLY PLAYFUL AND INCLUSIVE. WE JUST WISH THERE WERE MORE OF THEM!"

    SIMON EDWARDS, FOUNDER, MINDBLOWN



  • "MALICE EVENTS ARE SO IMAGINATIVE, QUIRKY, AND THOUGHTFUL—BRINGING HEART AND JOY TO SO MANY."

    ALEX HAW, FOUNDER, FOX & BADGE EVENTS



  • "MALICE COMPLETELY BLURS THE LINE BETWEEN AUDIENCE AND STORYTELLER, CREATING DEEP, THOUGHT-PROVOKING EXPERIENCES."

    ADAH PARRIS, FUTURIST & IMMERSIVE STORYTELLER



  • “RAJ IS A ABSOLUTE STORYTELLER; HIS IMMERSIVE EVENTS CAPTIVATE AND LEAVE AUDIENCES WITH NEW INSIGHTS AND EPIPHANIES.”

    ZEE WEST, CIO/CONSULTANT



  • “MALICE TAKES YOU INTO HIGHLY IMAGINATIVE WORLDS WHERE DARK IDEAS MEET CURIOUS TWISTS IN A WELCOMING SPACE."

    BILLIE MURDOCH, IMMERSIVE PRODUCER



FROM UNDERGROUND TO

BRAND

CHALLENGES.

Same principles. Different stage. Real transformation.

Ready to create experiences that actually move people?

LET'S MAKE MISCHIEF.