I created a surreal underground immersive world called Malice
One wild “What If” turned into 10 reality-bending events. 5,000+ guests. Sponsors. Press. A full-blown underground universe.
Fueled by culture, music, and storytelling—I didn’t just design events. I built worlds people where people came alive inside.
Pop culture crashed into dystopia. Characters broke the rules. Nothing was passive. Everything was felt.
I want to bring that same chaos, craft, and cultural fire brands to shake things up.
It All Started with One ‘What If?’
What if you could step inside your favourite story—with the music turned up?
It began with Malice in Wonderland.
10 mind-warping events later, it was an alternate dimension.
Music loud. Stories bent. Reality optional.
This wasn’t just a vibe—it was a portal.
OUR QUESTIONS BECAME OUR PORTALS
• What if all fictional characters crash-landed in Tron?
• What if Narnia glitched inside the Matrix?
• What if climate change hit a surreal fairytale world?
• What if 1984’s prediction met pop culture’s reality?
• What if Earth was doomed—and we built Studio 54 in space?
WHAT IF A QUESTION COULD RESHAPE REALITY?
Each question became a world.
Each world pulled people in.
Each moment rewired reality—just a little.
10 WORLDS. 10 WHAT IFS.
One Cultural Playground.
Each question released a full-blown immersive reality.
‘WHAT IF’ ISN’T JUST A QUESTION…
IT’S A STRATEGY.
The Right ‘What If’ challenges assumptions.
Opens doors to new worlds.
Turns campaigns into cultural events.
And transforms your audience into the story.
• What if your launch felt
like a scene from the future?
• What if your message came through music, movement, or mystery?
• What if your purpose wasn’t just said—but performed?
LET’S FIND YOUR BRAND’S ‘WHAT IF’—
AND BUILD THAT EXPERIENCE
THE ALCHEMY
OF REALITY SHIFT
From 3D Surface to 5D Experience— Blurring Reality
5D experiences make people feel, change their perception, and walk away seeing the world differently. This is where the future of brand engagement lives.
DECODE
See the world as it is before reshaping it.
DISTORT
Bend reality. Twist the familiar. Trigger wonder.
DESIGN
Craft immersive worlds people want to step into.
DETONATE
Drop the experience. Shock the system. Boom!
DELIVERANCE
Every experience needs an echo.
OUR MOST RECENT ADVENTURES
STUDIO 2054: COSMIC CABARAVE
ONCE A TRON A TIME
THE BLIZZARD OF ODD
THE LION, THE GLITCH & THE WARDROBE
Experiential Testimonials
