FROM KERALAN ROOTS
TO CULTURAL REBELLION.

Indian forests. NYC hustle. Singapore fusion.
Chilean pisco. London edge.

Through it all, one truth: CULTURE MOVES EVERYTHING.

I cut my teeth at New York ad agencies, helped Cadbury’s Gorilla crash into pop culture, and co-led AMV’s 5-year transformation into a creative-tech powerhouse.

Then I went underground—launching Malice Arts, a series of music-led immersive worlds that drew 5,000+ guests, press, and brand partners. Proof that experience beats advertising.

Now I blend three worlds:

⚡ 1. Big brands (20+ years with icons)
⚡ 2. New ventures (helped launch 6)
⚡ 3. Underground experiments (boardrooms need basslines)

I help brands stop chasing culture and start shaping it.

Currently writing We Are The Story and keen to work with brands hungry for change.

STRATEGY IN ONE HAND, MISCHIEF IN THE OTHER.