INDIAN FORESTS. NYC hustle, Singapore fusion, Chilean PISCO, London edge.
Through it all, one truth: culture moves everything.
Started from the bottom at NYC agencies. Helped Cadbury's Gorilla enter culture. Transformed BT. Led AMV's 5-year evolution.
Then went underground. Created Malice Arts—10 immersive worlds, 5,000+ participants. Proof that experience beats advertising.
Now I blend three worlds:
⚡ Big Brands (20+ years with giants)
⚡ New Ventures (Helped launch 6)
⚡ Underground Experiments (Boardrooms need basslines)
I help brands stop chasing culture and start shaping it.
Currently writing "We ARE the Story."
Seeking transformation projects.
