Indian forests. NYC hustle. Singapore fusion. Chilean pisco. London edge.

*Through it all, one truth:**‍ ‍*
CULTURE & EXPERIENCE MOVE PEOPLE MORE THAN ANYTHING.

I built my foundation in global ad agencies—AMV/BBDO, Ogilvy—helping iconic brands like Cadbury, BT, and Mercedes break into culture, not just interrupt it.

Then I went underground—launching Malice Arts, proving that immersive experiences hold a ton of power & value.

Now I blend three worlds:
⚡ 1. Getting iconic brands to jump culture
⚡ 2. Building new culture-led brands
⚡ 3. Creating immersive experiences that move culture

FROM KERALAN ROOTS
TO CULTURAL REBELLION.

A man wearing a helmet with star patterns, sunglasses, and a futuristic costume, making a rock sign with one hand and smiling.

A family of four standing next to a vintage gold-colored car on a city street, with two children sitting on the hood. The woman is wearing a pink sari, the man is wearing a light-colored shirt and trousers, and the children are dressed casually. There are some other cars and buildings in the background.

Currently: Writing the book. Building something
significant in immersive. Working with brands
ready to crack culture.