Indian forests. NYC hustle. Singapore fusion. Chilean pisco. London edge.

Through it all, one truth:
CULTURE & EXPERIENCE MOVE PEOPLE MORE THAN ANYTHING.

I built my foundation in global ad agencies—AMV/BBDO, Ogilvy—helping iconic brands like Cadbury, BT, and Mercedes break into culture, not just interrupt it.

Then I went underground—launching Malice Arts, proving that immersive worlds beat advertising every time.

Now I blend three worlds:
⚡ 1. Strategy for iconic brands
⚡ 2. Building new ventures from scratch
⚡ 3. Creating experiential worlds that move culture

Currently writing We Are The Story (why experience is the ultimate business strategy) and working with brands ready to crack culture.

FROM KERALAN ROOTS
TO CULTURAL REBELLION.

A man wearing a helmet with star patterns, sunglasses, and a futuristic costume, making a rock sign with one hand and smiling.

A family of four standing next to a vintage gold-colored car on a city street, with two children sitting on the hood. The woman is wearing a pink sari, the man is wearing a light-colored shirt and trousers, and the children are dressed casually. There are some other cars and buildings in the background.