Indian forests. NYC hustle. Singapore fusion. Chilean pisco. London edge.

Through it all, one truth: CULTURE MOVES EVERYTHING.

I cut my teeth in global ad agencies and major networks — from New York outward — crashing iconic brands into pop culture.

Then I went underground—launching Malice Arts, proving that immersive worlds beat advertising every time.

Now I blend three worlds:
⚡ 1. Big brands
⚡ 2. New ventures
⚡ 3. Underground experiential worlds

Currently writing We Are The Story and keen to work
with brands hungry to crack culture.

FROM KERALAN ROOTS
TO CULTURAL REBELLION.