CULTURAL ALCHEMIST | BRAND STRATEGIST | EXPERIENTIAL INNOVATOR

STRATEGIC MISCHIEF:

Strategy without play is predictable.
Play without strategy is chaos.

I help brands escape predictable strategy and meaningless noise — by designing experiences rooted in culture, play, and human connection.

WORK WITH ME

THREE WAYS I PARTNER WITH BRAND LEADERS

  • 1. Culture Strategy for Established Brands

    Helping iconic brands stay culturally sharp, emotionally resonant, and future-fit.

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  • 2. Brand Strategy for New Ventures

    Shaping new brands from zero to launch with distinctive positioning, cultural insight & strategic clarity.

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  • 3. Experiential Storytelling & Design

    Designing story-first worlds and experiences that spark emotion, participation and cultural conversation.

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WORK WITH ME

CULTURE-FIRST STRATEGY IN ACTION.

LET'S PLAY
A bald man with glasses, a beard, and mustache is resting his chin on his hand, wearing a dark blazer and a graphic T-shirt, against a dark background.

Living across cultures and languages has taught me this:

Life's short, people crave play, and what matters is whether you made them feel something before it's gone.

THE BRANDS & AGENCIES I’VE WORKED WITH.

TESTIMONIALS

  • "RAJ WAS A GAME-CHANGER AT AMV, RESHAPING OUR AGENCY CULTURE AND HELPING US WIN BIG WITH BT AND THEN BEYOND."

    IAN PEARMAN, FORMER CEO, AMV/BBDO

  • "RAJ’S RELENTLESS PURSUIT OF ORIGINALITY AND FRESH PERSPECTIVES IS TRULY INSPIRING. HE’S A RARE CREATIVE-STRATEGIC TALENT."

    GARY GRANT, MD, YOU AGENCY

  • "RAJ IS THE MOST CREATIVE, WORLDLY, PROBLEM-SOLVER I KNOW. I’D WORK WITH HIM ON MULTIPLE BRANDS & WOULD AGAIN IN A HEARTBEAT."

    MAGNUS WOOD, DIRECTOR, TETRA CONSULTING

UPCOMING BOOK

WE ARE THE STORY:

WHY REWRITING REALITY THROUGH EXPERIENCE IS THE ULTIMATE STRATEGY

EXPERIENCE IS THE CURRENCY OF CONNECTION—AND WE'VE FORGOTTEN HOW TO CASH IN.

We live in an age of stolen agency. Education, media, marketing – everything's trying to script our reality.

But people aren't buying it anymore. They want memory, meaning, transformation.

After a decade of underground reality-rewriting, here's what I know:
Experience doesn't just tell stories – it authors who we become.

It turns audiences into participants, customers into collaborators, brands into culture.

The stakes? A $15B experience economy growing 21% a year.

EXPERIENCE IS THE BUSINESS.