STRATEGIC MISCHIEF THAT BREAKS BRANDS INTO CULTURE

I help brands grow through culture, stories AND immersive experiences.

RAJ SAMUEL

CULTURAL ALCHEMIST | BRAND STRATEGIST | EXPERIENTIAL INNOVATOR

THREE WAYS I WORK:

1

GETTING ICONIC BRANDS IN CULTURE

Turning campaigns into cultural moments.

2

CREATING NEW BRANDS FROM ZERO

Building ventures with cultural DNA.

3

BUILDING
EXPERIENTIAL WORLDS

Immersive labs for
story-driven play.

NEED FRESH INSPIRATION, A CULTURE-CRACKING WORKSHOP, OR A WHOLE IMMERSIVE UNIVERSE?

CHECK OUT MY REEL

CULTURE. BRANDS. EXPERIENTIAL.
let’s CONNECT THE DOTS.

Strategy in one hand.
Mischief in the other.

Because strategy without mischief is safe. And mischief without strategy is chaos.

I bring both—so brands don’t just chase culture, they shape it.

THE BRANDS I HELPED SHAPE.

THE AGENCIES THAT SHAPED ME.

TESTIMONIALS

  • "RAJ WAS A GAME-CHANGER AT AMV, RESHAPING OUR AGENCY CULTURE AND HELPING US WIN BIG WITH BT AND THEN BEYOND."

    IAN PEARMAN, FORMER CEO, AMV/BBDO

  • "RAJ’S RELENTLESS PURSUIT OF ORIGINALITY AND FRESH PERSPECTIVES IS TRULY INSPIRING. HE’S A RARE CREATIVE-STRATEGIC TALENT."

    GARY GRANT, MD, YOU AGENCY

  • "RAJ IS THE MOST CREATIVE, WORLDLY, PROBLEM-SOLVER I KNOW. I’D WORK WITH HIM ON MULTIPLE BRANDS & WOULD AGAIN IN A HEARTBEAT."

    MAGNUS WOOD, DIRECTOR, TETRA CONSULTING

UPCOMING BOOK

WE ARE THE STORY:

WHY REWRITING REALITY THROUGH EXPERIENCE IS THE ULTIMATE STRATEGY

EXPERIENCE IS THE CURRENCY OF CONNECTION—AND WE'VE FORGOTTEN HOW TO CASH IN.

We live in an age of stolen agency. Education, corporations, and digital noise constantly rewrite our realities for us. But the rebellion has begun—led by immersive pioneers like Meow Wolf, Secret Cinema, and Punchdrunk, showing that audiences want more than spectacle. They crave meaning, agency, transformation.

After a decade of underground reality-rewriting, I’ve learned one truth: experience doesn’t just tell stories—it authors who we become. It turns audiences into participants, customers into collaborators, brands into cultural forces.

The stakes are huge: a $15B experience economy growing 21% a year. People are rejecting passivity. They don’t want more content—they want memory, meaning, transformation. This isn’t marketing. It’s human programming. From childhood conditioning to cultural revolutions, neuroscience to brand movements—experience is the most powerful lever we have.

FOR BRANDS, AGENCIES & CREATORS—ALL YOU ALCHEMISTS—JOIN THE MOVEMENT TO RETURN STOLEN HUMAN AGENCY THROUGH TRANSFORMATIVE EXPERIENCE.

STOP SELLING STORIES.
START SHAPING REALITIES.

EXPERIENCE IS THE BUSINESS.