CULTURAL ALCHEMIST | BRAND STRATEGIST | EXPERIENTIAL INNOVATOR

STRATEGIC MISCHIEF FOR BRANDS THAT WANT TO MOVE CULTURE

I blend big-brand strategy, KEEN cultural instinctS & experiential creativity—

to help brands grow with meaning and a little mischief.

WORK WITH ME

THREE WAYS I WORK:

1. Culture Strategy for
Big Brands

From global icons to national treasures, I help brands stay sharp, relevant, and rooted in culture.

2. BRAND STRATEGY FOR
NEW VENTURES

From foodtech to fintech, I shape new brands from zero to launch..fuelled by insight, story, & stand-out.

3. Experiential Storytelling
& Immersive Design

From music-led events to story-first worlds, I build immersive experiences that spark emotion, participation and stay with people.

Brand Moves & Cultural Moments

  • Big Brands: Cadbury, Aviva, Mercedes, BT, The Economist, FAMOUS GROUSE, FORD & MORE

  • New Ventures: GrubClub (exit), Arley’s (£1.2M pre-launch), Lemons.life (Quilter-PARTNERED) & MORE

  • EXPERIENTIAL EVENTS: 10 immersive WORLDS | 5,000+ guests | Press | Sponsors | 85% return rate

  • Agency Leadership: Co-led AMV’s 5-year TRANSFORMATION from traditional to culture + tech powerhouse

Available for BRAND strategy/ storytelling, CREATIVE CONSULTING
and EXPERIENTIAL design.

WORK WITH ME

WATCH THE REEL:
STRATEGY & CULTURE
IN MOTION

CULTURE. BRANDS. EXPERIENCE.

let’s GO PLAY.

GET IN TOUCH

Strategy in one hand.
Mischief in the other.

Because strategy alone is safe.
And mischief alone is chaos.

Brands have to play because people want to play—and the ones that shape culture know how to balance both.

THE BRANDS I’VE WORKED WITH.

THE AGENCIES THAT SHAPED ME.

TESTIMONIALS

  • "RAJ WAS A GAME-CHANGER AT AMV, RESHAPING OUR AGENCY CULTURE AND HELPING US WIN BIG WITH BT AND THEN BEYOND."

    IAN PEARMAN, FORMER CEO, AMV/BBDO

  • "RAJ’S RELENTLESS PURSUIT OF ORIGINALITY AND FRESH PERSPECTIVES IS TRULY INSPIRING. HE’S A RARE CREATIVE-STRATEGIC TALENT."

    GARY GRANT, MD, YOU AGENCY

  • "RAJ IS THE MOST CREATIVE, WORLDLY, PROBLEM-SOLVER I KNOW. I’D WORK WITH HIM ON MULTIPLE BRANDS & WOULD AGAIN IN A HEARTBEAT."

    MAGNUS WOOD, DIRECTOR, TETRA CONSULTING

UPCOMING BOOK

WE ARE THE STORY:

WHY REWRITING REALITY THROUGH EXPERIENCE IS THE ULTIMATE STRATEGY

EXPERIENCE IS THE CURRENCY OF CONNECTION—AND WE'VE FORGOTTEN HOW TO CASH IN.

EXPERIENCE IS THE CURRENCY OF CONNECTION—AND WE’VE FORGOTTEN HOW TO CASH IN.

WE LIVE IN AN AGE OF STOLEN AGENCY. EDUCATION, MEDIA, MARKETING—EVERYTHING’S TRYING TO SCRIPT OUR REALITY.

BUT PEOPLE AREN’T BUYING IT ANYMORE. THEY WANT MEMORY, MEANING, TRANSFORMATION.
AFTER A DECADE OF UNDERGROUND REALITY-REWRITING, HERE’S WHAT I KNOW:
EXPERIENCE DOESN’T JUST TELL STORIES—IT AUTHORS WHO WE BECOME.
IT TURNS AUDIENCES INTO PARTICIPANTS, CUSTOMERS INTO COLLABORATORS, BRANDS INTO CULTURE.

THE STAKES?
A $15B EXPERIENCE ECONOMY GROWING 21% A YEAR.
AND A GENERATION THAT’S DONE BEING PASSIVE.

⸻

FOR BRANDS, AGENCIES & CREATORS—ALL YOU ALCHEMISTS:
JOIN THE REBELLION.
BUILD WHAT PEOPLE FEEL.
RETURN AGENCY THROUGH EXPERIENCE.

EXPERIENCE IS THE BUSINESS.