I turn brand stories into cultural mischief that moves people.

I’m a strategist with a creative soul and a deep instinct for entertainment

Bold brands don’t just sell—they move people. Culture is the language. Experience is the shift. The best brands know this...



My work spans three arenas:

1. ICONIC BRANDS, in culture.
2. NEW BRANDS, brought to life.
3. EXPERIENTIAL WORLDS, unleashed.

I’ve gone from brand & comms strategy to trying mad experiments—out in the wild.

I’m keen to fuse those worlds—brands, culture, & experiential—to make people feel.

RAJ SAMUEL
CULTURAL ALCHEMIST | BRAND STRATEGIST | EXPERIENTIAL INNOVATOR

Three Culture-Cracking Strands of Work:

ICONIC BRANDS

NEW BRANDS

EXPERIENTIAL

Check out my reel.

 A remix of culture, creativity & chaos.

Culture. Brands. Experience.
Let’s connect the dots.

Great brands don’t follow culture—they shift it.

Memorable brands don’t chase relevance—they move with meaning.

I help them decode culture, spark emotion, and design brand experiences that hit.

Because culture is the stage. Strategy sets the tone. And experience makes it unforgettable.

“Culture isn’t static. You don’t follow it—you feel it, flip it, and turn it into something new.”

The Brands I’ve Helped Shape.

The Agencies That Shaped Me.

TESTIMONIALS

  • "Raj was a game-changer at AMV, reshaping our agency culture and helping us win big with BT and then beyond."

    Ian Pearman, Former CEO, AMV/BBDO

  • "Raj’s relentless pursuit of originality and fresh perspectives is truly inspiring. He’s a rare creative-strategic talent."

    Gary Grant, MD, You Agency

  • "Raj is the most creative, worldly, problem-solver I know. I’d work with him on multiple brands & would again in a heartbeat."

    Magnus Wood, Director, Tetra Consulting

Upcoming Book

We ARE the Story:

Rewriting Reality Through Experience.

I’m writing a book about the raw, transformative power of experience—how it reshapes memory, rewires identity, and programs culture from the inside out.

Here’s what I’ve learned: Culture is the human operating system.
Experience is how we code it.

And science backs it up—we remember 10% of what we read… but 80% of what we live.

That’s why immersive worlds leave a mark long after they’re over.

In a world ruled by algorithms and attention decay, experience is rebellion. It’s how we reclaim what it means to be human.

From global brands to underground immersive worlds, I’ve spent years designing experiences that don’t just entertain—they transform.

This book is for brands, agencies, creators, and visionaries who want to move people, shift behavior, and leave a legacy.

Let’s stop telling stories.
Let’s help people become them.